Scofield Launches New "The Colors of America" Marketing Campaign

ATLANTA, GA . . . L. M. Scofield Company has launched a new Marketing campaign that carries the theme and headline "The Colors of America". The campaign is aimed at the domestic contractor and distributor market. Scofield is rolling out the campaign at the upcoming CONEXPO-CON/AGG 2011 and Concrete Decor Show.

"In addition to being the pioneering manufacturer of engineered color systems for concrete, Scofield is and always has been an American company" said Cam Villar, Director of Marketing for Scofield. "When we say that we are "The Colors of America", we're referring to both the diversity of color in the coloring systems that Scofield has developed over the last 95 years, and to the ethnic diversity of this great country. Scofield colors have been used by contractors all across America."

"Our country, and especially the many great people who work in the decorative concrete industry, have endured some real hardships the last couple of years. But we stand ready to continue our tradition of quality and service, and we want them to know that we support them, and that we will persevere with them."

As part of the campaign, Scofield has redesigned its point-of-purchase posters for stocking distributors to carry the new look and theme, and will be giving away t-shirts starting this spring. Print and online advertisements have also been designed with the new theme. Scofield's annual Decorative Concrete Awards contest will tie in with "Show Your Colors", and will be launched this summer.

Publishers can view at http://www.scofield.com/DIST/pop-posters.html