Master Builders and Scofield Form Alliance to Expand Colored Concrete Market
Cleveland, Ohio . . . Master Builders, Inc. and L. M. Scofield Company have formed a sales and marketing alliance designed to expand the demand for, and use of, colored architectural concrete throughout North America. In joining forces, the two companies emerge as the only full-service supplier of concrete admixtures able to provide improved products, comprehensive service and technical expertise in colored concrete technologies.
In the United States, demand for colored concrete is estimated at more than four million cubic yards per year, approximately 1% of total production, but that figure is expected to grow three to five times higher within the next decade. "This is an important market that offers ready mix and precast concrete producers an avenue to expand their operations, and increase the value of concrete as an attractive and functional design and construction option," stated Mike Shydlowski, President and CEO of Master Builders. "With high quality colored architectural concrete, we are providing architects and designers with cost-effective and durable alternatives to conventional wood, stone and brick building products."
Both companies will manufacture and market CHROMIX® Admixtures, the Scofield brand name that is respected throughout the world and the industry. The original formulation of powdered CHROMIX® Admixtures will continue to be available from Scofield. A new line of liquid integral coloring admixtures, CHROMIX® L, will be introduced early this year and will be offered to ready mix and precast concrete producers through Master Builders.
Together, Master Builders and Scofield will provide extensive training and support to contractors and producers to ensure successful and expanded use of colored concrete. Scofield will continue to work with the design, engineering and contractor audiences to generate specifications and promote quality placement of colored architectural concrete. Master Builders will work with ready mix and precast producers to accelerate the acceptance and understanding of quality colored concrete production as a value-added product that can increase the overall demand for concrete in the marketplace.
"The extensive experience and depth of technical service and support offered through this alliance provides competitive advantages to concrete producers," remarked Phil Arnold, President and CEO of Scofield. "Moreover, the expanded and unique color range, functionality and performance of architectural concrete produced using CHROMIX® Admixtures for Color-Conditioned Concrete™ offers new design and business opportunities for the concrete industry."
"The new liquid coloring admixtures exhibit superior performance characteristics and eliminate many of the concerns that ready mix and precast producers have with liquid systems," explained Mr. Shydlowski. "The new system of measuring equipment and product advancements provide color stability, reliability and permanence, as well as production accuracy and efficiencies unequaled by any liquid color measuring approach currently available. We hope that the combination of these new technologies and the Master Builders and Scofield alliance will help to move colored concrete from a niche to a mainstream market opportunity."
For additional information, visit Master Builders, Inc. during World of Concrete 2002 in Booth #9736, or go to the company websites at www.masterbuilders.com or www.scofield.com. For further media materials, interviews and photography, contact Kelly Mawby at Master Builders, Inc., 23700 Chagrin Blvd., Cleveland, OH 44122 (216-839-7071) or Cam Villar at L. M. Scofield Company, 4155 Scofield Rd., Douglasville, GA 30134 (770-920-6079).
Founded in 1909, Master Builders, Inc. is a leading innovator in the development, manufacturing and marketing of a comprehensive offering of concrete admixtures for producing specialty and high quality concrete used in ready mix, precast/prestress, masonry, paving and underground markets. Located in Cleveland, Ohio, Master Builders, Inc. is an operating company of Degussa Construction Chemicals, an international network of companies that comprise the largest manufacturer of construction chemicals worldwide. The parent company, Degussa AG is headquartered in Dusseldorf Germany and is the worldıs largest specialty chemical company.
The leader since 1915, L. M. Scofield Company provides engineered systems for coloring, texturing, and improving performance in architectural concrete. Scofield Systems transform ordinary concrete into an extraordinary, beautiful and durable building material. The engineered systems address specialized requirements for interior, exterior and vertical uses with compatible systems of complimentary products including coloring admixtures, color hardeners, colored cementitious toppings, stains, color-matched curing, sealing, coating and caulking materials, and a realistic texturing tools. Comprehensive technical information is available and contractor training is offered by the Scofield Institute.
